Product Designer working across industries for 9+ years — translating business goals and user needs into experiences that don't feel like work.
A Buy-Now-Pay-Later and expense tracker used by millions, redesigned to merge two separate financial habits — spending and borrowing — into one trustworthy flow.
Designing a personal loan application from a blank canvas for an MSME lender — built to feel fast, safe, and worth finishing on the first try.
A proof-of-concept for TVS Motor's connected-bike app — an audit of the existing product, a competitive scan, and a four-pillar structure to pitch a clearer rebuild.
For Bahrain's Labour Fund — color and type tokens, a full component library, and the patterns those components form across a public portal and an internal admin tool.
Satellite analytics, made legible for decision-makers who aren't engineers.
A heuristic audit of a point-of-sale payment flow, surfacing friction before it shipped.
Product visuals and marketing for a machine that detects produce rot in real time.
I've spent 9 years designing products that handle people's money, health data, and harvests — which means the stakes for clarity are always real. Across Fintech, AgriTech, Healthcare, EdTech and NFT platforms, the brief changes but the job doesn't: understand the user well enough that the interface disappears.
I run projects the same way every time — research and stakeholder workshops first, then information architecture, then low-fidelity wireframes I test before I ever open a high-fidelity file. It's slower at the start and much faster by the end, because nobody's relitigating the flow three weeks before launch.
Most recently this has meant rebuilding a BNPL and expense-tracking app used by millions of people, and designing a personal loan flow from zero for an MSME lender. Both shipped, both moved real numbers.
Built and maintained a comprehensive design system for consistent UX across platforms. Ran discovery workshops and designed AI chatbots to improve customer interaction.
Led design for salesman, vansales, and warehouse apps. Built a cohesive design system across projects and mentored a team of 6 designers.
Led cross-functional UI/UX projects for e-commerce and banking clients, from discovery workshops through delivery, while managing client relationships.
Owned design projects end to end, integrating user feedback into structured workflows and mentoring the design team.
Designed engaging, intuitive interfaces across diverse projects and ran design learning sessions to raise team-wide design quality.
Designed branding and UX solutions for a diverse client portfolio, including a smart-city initiative — research, wireframes, and prototypes end to end.