Dharamshala → Bengaluru
Research / Structure / Craft
Hello. I'm Abhinav, a product designer.
Nine years across fintech, agritech and healthcare. Ten million people use the app I redesigned, and the loan flow I drew from nothing cut drop-off by 85%.
What goes on when a flow finally clicks.
Scroll, the light comes up
0M+
Downloads on the Play Store
0%
Less drop-off at Protium
0★
Average app store rating
0yrs
Shipping product end to end
Nine years of these
Selected work
Every one of these opens with the result, because that is the part you came for. The reasoning is underneath it if you want to check my working.
01
Axio · FinTech · Mobile app
Two products with two mental models lived behind one app icon. I folded credit into the budgeting app so a purchase shows what it does to your month before you confirm it.
02
Protium · FinTech · Responsive web
A personal loan flow drawn from a blank canvas and ordered so it earns every question it asks. Identity first. Money questions once trust exists.
03
TVS Connect · AutoTech · Concept
An audit of a connected bike app, four competitors benchmarked, three rider archetypes, and one four pillar structure the whole pitch could be briefed against.
04
Tamkeen · Design system · Client work
Bahrain's Labour Fund needed tokens, components and the patterns they form, holding across a public portal, an internal review tool and a print house. Nobody has to ask which red.
Have a go
TVS Connect · concept, not shipped
On the left is the TVS Connect home screen as it shipped. On the right is what I proposed after auditing it. Drag the line across.
Twelve tiles and no priority. A rider opening the app could not tell what mattered, so the new home answers the only question they actually have: is my bike ready.
The main action was a banner nobody pressed. Live vehicle data moved above the fold, and service, documents and rides moved into their own pillar.
One type scale instead of none, and the red used once rather than everywhere, so it means something when it appears.
How I run a project
Nobody relitigates the flow three weeks before launch, because the flow was argued about and tested while it was still grey boxes.
Interviews, stakeholder workshops, affinity mapping. Finding out where not to spend time.
Information architecture, user flows, the order questions get asked in.
Grey box wireframes first, interactive prototypes, then the visual layer.
Task based usability testing on the prototype, before anything gets built.
Validation loops back to structure, not to visual design
About
I have spent nine years designing products that handle people's money, health data and harvests, which means the stakes for getting it clear are always real. Across fintech, agritech, healthcare, edtech and NFT platforms the brief changes and the job does not: understand the person well enough that the interface disappears.
Most recently that has meant rebuilding a buy-now-pay-later and expense tracking app used by millions, and drawing a personal loan flow from zero for a lender to small businesses. Both shipped. Both moved real numbers.
I build design systems because I would rather answer a question once than forty times. I have run discovery workshops and mentored teams of designers alongside the hands-on work, never instead of it.
Nov 2023 – Present
Remote, India
Built and kept a design system holding one experience across platforms. Ran discovery workshops and designed AI chat interfaces that changed how customers get helped.
Jan 2023 – Oct 2023
Bengaluru
Led design for salesman, van sales and warehouse apps, built one system across all three, and mentored a team of six designers.
Jan 2021 – Jan 2023
Bengaluru
Ran cross functional projects for e-commerce and banking clients, from discovery workshops through delivery, holding the client relationship at the same time.
Feb 2020 – Dec 2020
Gurgaon
Owned projects end to end and folded user feedback into a workflow the team could repeat, while mentoring the designers on it.
Mar 2019 – Feb 2020
Panjim, Goa
Designed interfaces across a wide range of projects and ran learning sessions to lift the quality bar across the team.
Aug 2017 – Jan 2019
Dharamshala
Branding and UX for a mixed client list, including a smart city initiative. Research, wireframes and prototypes, all of it end to end.
Off the clock
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life-4.jpg
Dharamshala first, then Goa, Gurgaon and Bengaluru. Those mountains are why this whole site is a sunrise, and why I still measure a good day by how far I walked.
Also on the desk
AgriTech · Brand
Satellite analytics, made legible for the people who decide with them and do not write code.
FinTech · Audit
A heuristic audit of a payment flow that surfaced the friction before it shipped.
AgriTech · 3D
Product visuals and marketing for a machine that spots rot in produce as it passes.
Contact
Email is the fastest way to reach me. No form, no autoresponder. It lands straight in my inbox and I reply to everything, usually inside a day.
abhinavkkr.94@gmail.com Tap to open your mail app